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Running a distribution company, a little more neatly

Practical notes on stock, pricing, sales teams and AI, from building the apps distributors run on.

Sales29 October 20265 min readAI for sales analysis per shop: how it works and what it deliversHow AI reads every shop's order data every night, finds sales opportunities and prepares salesmen's visit plans, with real results from a distributor.ReadBuilding your apps29 October 20265 min readThe cost of building a custom app for a distributor: the breakdown and how to work it outTypical 2026 costs for building a custom app in Indonesia, what drives them, the yearly costs people forget, and how a distributor can tell if it's worth it.ReadChoosing a system29 October 20265 min readERP or a custom app for distributors: which fits your companyERP, ready-made software and custom apps compared for distributors: when an ERP is enough, when you need an extra app, and how to combine the two.ReadBuilding your apps29 October 20265 min readA software house, a freelancer or an in-house IT team: who should build your company's appsCost, risk and speed compared for building company apps with a software house, a freelancer or an in-house IT team, and when a combined model makes most sense.ReadAI in your company29 October 20265 min readTransforming your company with AI: its role, the benefits and a roadmapThe role of AI in digital transformation, the benefits you can measure, and a step-by-step roadmap for a mid-sized distribution company.ReadSales28 October 20262 min read5 signs your customer shops could buy more from youFive signs in your order data that a shop could buy more from you, and how to check them across hundreds of shops without manual analysis.ReadPricing and receivables24 October 20262 min readExchange rate up again? How to reprice without wrecking your marginsHow to recalculate a price list when the exchange rate or factory price rises: landed cost, margin at the lowest price, a margin floor and rival prices.ReadWarehouse and purchasing20 October 20262 min readPlanning factory orders: what matters is stock when the shipment landsFor imported goods, today's stock is misleading. How to work out stock on arrival, a safe band, and how much to order for every item.Read

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